How to Create a Strategy

“The most important role of a strategy is to tell us what we are not going to do.”

As someone who believes just about anything can be improved with a strategic approach, I’m a big fan of this one.

Anna Shipman shares advice she got from Russell Davies about how to create a strategy including to never create a strategy alone, use strategy as a tool to establish that “if we do this, then we can’t do that,” and ensure the strategy is clear, concise, and catchy.