“The goal of your challenge is to take cold audiences and turn them into highly-engaged customers.”
Online challenges can be a powerful tool to grow your audience or business in any niche.
Eva Gutierrez explains how to create an online challenge in seven steps including how to figure out why you’re running a challenge, how long your challenge should run, and whether to run a free or paid challenge.
Btw, I found this link in the Scalable newsletter.