“I would encourage you to think about what you want to do with your content, what do you want to achieve beyond what we would consider vanity metrics?”
Often when people struggle to get value out of their content it’s because they’re focused on the wrong things.
In this five-minute video, Tim Ferriss explains how to create content that sustains a career including how to adopt the right mindset, focus your efforts, and choose the right format for you.
Btw, I found this link in the Modern Museum newsletter.