How To Create Posts That Stand Out On LinkedIn

“Break the scroll pattern with the first line.”

If someone has attracted 33 million impressions for their LinkedIn posts over the last two years, it’s a safe bet they know a thing or two about how to succeed on the platform.

Justin Welsh breaks down how to create posts that stand out on LinkedIn based on a simple three-step format he uses to write posts.

His tips include ways to provide value, attract attention, and make it easy for others to engage with your post.

Related: 40 one-sentence social media tips.