How To Differentiate Yourself From The Competition

“Small, subtle differences are not enough.”

It’s not enough to be good — you’ve also got to be different.

Peep Laja shares a deep dive into how to differentiate yourself from the competition including ways to create categories, differentiate your branding, and leverage your personal brand.

Btw, I found this link in the Modern Museum newsletter.

Related: This is how I write a new client proposal.