How To Do Email Marketing Right

“It pays to treat email marketing as a feedback loop as well as a marketing stream.”

Most companies are bad at email marketing, but you can get exponentially better if you pay attention to a few basic principles.

Mae Rice interviewed Dan Oshinsky to get his take on how to do email marketing right including why your emails need a unique voice, how to use them to spark a two-way relationship, and why you can’t use personalization as a substitute for personality.

Btw, I found this link in the Opt In Weekly newsletter.

Related: 40 one-sentence marketing tips.