How To Figure Out Your Brand In Three Hours

“After doing the exercises, the team gets a common language to describe what their company is about — and all subsequent squishy decisions about visuals, voice, and identity become way easier.”

No matter whether you’re launching a new brand or just feel like you need more clarity about your existing brand, this will be a game changer.


Jake Knapp outlines how to figure out your brand in three hours including six exercises you can go through to determine your brand’s values, audience, and personality.