“Most creators believe that high quality work is the key to amplification. It. Is. Not.”
This is such an important article to read if you’re trying to grow your audience.
Rand Fishkin breaks down how to find people to amplify your work including an overview of why people share things, why your success is dependent on people doing so, and how to give yourself the best chance of that happening.
Btw, I found this link in the Ungated newsletter.
Related: The two ways to grow your audience: Do more or do less.