How To Find The Perfect Topic For Your Content

“The first thing to consider is that even if you have diverse interests, there is probably one core idea that holds everything together.”

These days just about everybody seems to have a blog, podcast, or video series and the people who don’t are often stuck trying to figure out what they should talk about.

Strategy consultant Mark Schaefer offers advice on how to find the perfect topic for your content, including to choose a theme that connects disparate ideas and to focus on things that address other people’s needs.