“Pick a primary content distribution platform. Devote most of your time, effort, and money to growing your audience through that channel.”
I 100% agree with this concept and highly recommend you embrace it.
Ann Gynn explains how to focus on one channel for your content distribution and offers a fill-in-the-blank strategy to help you figure out which channel to use and what you want to get out of it.
Btw, I found this link in the Jess Picks newsletter.
Related: The two ways to grow your audience: Do more or do less.