“When we’re creating an opt-in, people want something that won’t take long to implement.”
Don’t let the headline fool you — this is no generic advice video.
In a four-minute video, Dana Malstaff explains how to grow your email list with a high-converting free offer and shares a step-by-step approach you can follow to do so.
It includes how to brainstorm your offer idea, validate it with your audience, and what to put on your signup page to make sure it converts.
Related: This is how I survey my audience.