“They want to know, ‘Why should I follow you? What’s in it for me?’”
So much social media advice these days is vague and generic — this is the opposite of that.
Kaila Ruan appeared on a recent episode of the Do You Even Blog? podcast to break down how to grow your Instagram following and shared step-by-step instructions on how to approach your bio, content, hashtags, engagement, and more.
Related: Nine surprising things you can do on social media platforms.