How to Pitch an Idea like a Pixar Producer - For The Interested

How to Pitch an Idea like a Pixar Producer

“Every Pixar movie has the exact same story structure that you can identify in six sentences.”

You might not pitch an animated movie any time soon, but that doesn’t mean you can’t learn valuable lessons from this two-minute video.

Dan Pink explains how to pitch like a Pixar producer and suggests a simple fill-in-the-blank formula you can use to pitch any idea — even how to package bananas.

RELATED: Nine storytelling rules from Michael Lewis.