How To Reverse Engineer Your Marketing Strategy

“Everything works but not everything will work for you.”

I didn’t write this post but it does a great job summarizing one of my core beliefs about marketing.

Wes Kao breaks down how to reverse engineer your marketing strategy using the example of someone who asks her whether they should launch a podcast or not.

The post is relevant to the marketing of any project and points out the different ways marketing can be approached depending on various goals and tactics.

Related: How you answer these four questions can predict your social media success.