How to Successfully Pitch an Idea

“People buy emotionally and justify rationally. Therefore, the end of the pitch must heighten the client’s emotions.”

If you’ve got something to sell or an idea you hope to spread, this will drastically increase your chances of success.

Seema Menon explains how to successfully pitch an idea including why you should start with a “dynamic change story,” pitch to the senses, and create a sense of urgency.

RELATED: How to pitch an idea like a Pixar producer.