“It took 15 minutes to confront that those are the things I care about — to varying degrees. What’s crazy is that I didn’t do this exercise until a few years ago.”
Julian Shapiro recently decided not to start another startup and then shared a tweet thread explaining the process he went through to get to the decision.
He explains how to tell if you’re working on the wrong thing by using a framework to examine what you care about, what you value, and the ways you can achieve those things before choosing a course of action.
Btw, I found this link in the Scalable newsletter.