“Your customers are the heroes of your stories. Not your product, not your brand. YOUR CUSTOMERS.”
Stories are powerful tools that can lead people to do a lot of different things, including take action when they visit your website.
Sumit Hegde breaks down how to use before-after storytelling to increase website conversions including advice about how to point out the enemy, show potential customers how your product can solve their problem, and make it clear what action you want them to take.
Related: How to turn people into customers.