“Upstream thinking involves taking an existing problem and going upstream to solve a different issue, which renders the original problem irrelevant.”
A couple years ago Adam Holownia launched a YouTube channel and had a common problem: How could he get an audience to watch his videos?
But rather than tackle that problem, he instead focused on another problem — where to get ideas for his videos?
By solving that problem he made the other one irrelevant.
In this post he breaks down how to use upstream thinking to grow your audience and explains the secret sauce that helped him attract 300,000 subscribers.