How to Win at Podcasting

“If I was to start a podcast today, I would focus on transparency as the key theme and emotion. I would start a podcast that is violently interesting, and violently transparent, and that makes you feel uncomfortable.”

This is some of the best advice I’ve heard about how to launch and grow a podcast — especially if you don’t have a pre-existing audience.

Steven Bartlett breaks down how to win at podcasting in a two-minute video that explains exactly how to create something people will tell others about and shares a brilliant hypothetical show concept as an example of how it could work.

The advice can also be applied to a video series, blog, or newsletter.

Speaking of which, if you write a newsletter I invite you to join my Newsletter Creators Facebook group!

RELATED: Nine marketing lessons for podcasters.