How To Write A Great Cold Email

“In a great cold email, the person receiving the email should benefit far more than you from a potential exchange.”

There’s nothing wrong with sending emails to people you don’t know…as long as you send them something worth their time.

Auren Hoffman explains how to write a great cold email including to personalize it, emphasize how responding will benefit the reader, and keep it short and clear.

Also: never ask to grab coffee or use the phrase “I hope you are well.”

Btw, I found this link in Khe Hy’s newsletter.

Related: How to write an effective follow-up email after meeting someone.