“In a great cold email, the person receiving the email should benefit far more than you from a potential exchange.”
There’s nothing wrong with sending emails to people you don’t know…as long as you send them something worth their time.
Auren Hoffman explains how to write a great cold email including to personalize it, emphasize how responding will benefit the reader, and keep it short and clear.
Also: never ask to grab coffee or use the phrase “I hope you are well.”
Btw, I found this link in Khe Hy’s newsletter.