How To Write An Effective Landing Page

“What these improved examples have in common is increased specificity.”

This will help you improve any page on your website where you want people to take action and/or better understand what you do or who you are.

Matt Maiale and Julian Shapiro explain how to write an effective landing page including examples of how to write headlines, add hooks, and speak directly to your audience.

Related: How to write headlines people will click, like, and share.