How To Write Better Copy

“It’s the emotion you need to hack. Emotion transcends absolutely everything.”

The Art of Paid Traffic is a podcast that focuses on Facebook advertising, but this episode is worth a listen even if you have no interest in Facebook ads.

That’s because it features an interview with copywriter Hattie Brazeley, who shares great advice about how to write effective copy for just about anything you do.

She also explains her five-question system to identify your ideal customer and how to write copy that appeals to them.