“When we talk to our audience, and do so regularly, we can transform everything, from the entire arc of a series of episodes, to tiny pockets of copywriting to promote the show. I urge you: Talk to subscribers. It’s our unfair advantage over those who refuse. And why? Because they think it doesn’t scale.”
I’m amazed how few people who are interested in growing an audience are willing to talk to their existing audience. That’s a huge missed opportunity.
Jay Acunzo explains why in order to grow your audience you need to talk to your audience and points out doing so can help you better understand how people discover your work, why they connect to it, and how you can better serve them.