How To Write Emails Like Louis CK

“Louie manages to write to his fans in a way that seems far more personal than the marketing messages that promote other entertainers in his class. The genius of his approach is that he’s using email the way a politician does — a mock-personalized approach to reach and influence a huge mass audience — only he does it with a level of credibility and authenticity that politicians never quite capture.”

There’s a lot you can learn from Louis CK — even if you’re not a comedian.

The Atlantic shares an interesting analysis of how he writes emails to his fans and breaks down why they’re effective tools to help him market his work and connect with his fans.