“You are absolutely unique. Just like everyone else.” — Margaret Mead
Wouldn’t it be cool if there was a way to share the ideas you find or create with thousands of The Interested?
I’ve started to add #ForTheInterested to social media posts I think you’ll dig and hope you’ll do the same when you share stuff the rest of The Interested will find valuable.
Collectively, we can create an amazing resource.
So let’s do it.
Now, on to this week’s ideas…
1. How To Make Something So Unique It Can’t Be Ignored
“One of the biggest reasons creations fail to stand out is because they only pull from expected sources.”
Most creations start out as generic ideas, but in order to attract an audience for your work you need to mold that idea into something unique.
In this post I share four ways to make something so unique it can’t be ignored including to create a unique format, combine two unrelated influences, and amplify a weakness as a strength.
2. How To Use A Habit Loop To Make A Habit Stick
“40% of what we do every day feels like a decision, but is actually a habit.”
The secret to developing a habit has nothing to do with willpower and everything to do with understanding the way habits form.
3. How To Become A Self-Made Artist Or Entrepreneur
“There’s no such thing as fast success or some sudden moment when everything shifts from night to day. It can happen for some artists, but they’re the anomaly. But, you can never assume that you are the anomaly.”
Musician and entrepreneur Steve Aoki has built a remarkable career and done so primarily with a self-taught, DIY approach.
In this interview he breaks down how to become a self-made artist and shares the principles that have guided his career and how he’s learned to overcome failure.
4. Quantity Leads To Quality When It Comes To Creative Work
“We’ve always been led to believe ‘quality over quantity’ is the way to go, which makes sense on the surface but the reality is that the best path to quality, is actually quantity.”
If you want to make something great, start by making something often.
Tom Kenny explains why quantity leads to quality and shares some interesting research on the subject including a study that found the top performing 5% of creators had actually created 400% more stuff than the average creator.
5. How To Make 64 Pieces Of Content In A Day
“In a volume-centric creative world, it’s about creating more context for the audience you’re trying to reach and more context on the platforms that you’re distributing on.”
Don’t panic — you don’t actually need to create 64 pieces of content a day. However, it’s super helpful to think about how you would do it if you had to.
Gary Vaynerchuk breaks down how to make 64 pieces of content in a day in a 270-slide deck that’s packed with great social media tips including easy ways to create effective content for Instagram, Twitter, LinkedIn, and more.
Do the following five ideas interest you?
• What it actually means to read a book and how to read one a week
• The four keys to being an artist
• The only two things you need to remember to write great headlines
• How to grow a newsletter from scratch
• The most important shift in how audiences operate in a long time
Become an FTI All Access member and I’ll send them to you next week.
My Newsletter Accelerator course will help you grow your newsletter
The Lefsetz Letter features commentary about music and culture from Bob Lefsetz
The Bullpen by Dessa and the Minnesota Orchestra on the For The Interested playlist
Magic Time: My Life in Hollywood by Hawk Koch
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