“To live is to keep moving.” — Jerry Seinfeld
What a week.
I hope you’re safe and hanging in there as we navigate these strange and scary times together.
Any moment in which you can find a reason to smile is precious these days, so I just started something I hope can give you a few of those moments.
About a decade ago I had a blog called One Thing To See on which I shared a single video each day designed to make people feel better about the world.
Now seems like the perfect time to resurrect it and I’m doing so on my Twitter account.
Each day I’m sharing a classic #OneThingToSee video there — you can see a thread of them here.
I’m having fun re-watching them for the first time in years and I’m pretty sure you’ll dig them as well.
Now, on to this week’s ideas…
1. 45 Things To Remember When The World Gets Scary
“There will be moments in your day when you do the same things you did before the world turned upside down. Let them remind you not everything has changed.”
This is a little different than the typical post I write, but different times call for different messages.
In this post I share 45 things to remember when the world gets scary including that the worst of your fears are unlikely to come true, the world has never been more prepared to deal with what’s happening, and when your daily routine is disrupted, create a new one.
Related: How to deal with other people’s anxiety.
2. How To Identify Your Audience In Four Steps
“Think about who’s most likely to do the things that you want them to do — who’ll have the time, inclination, and ability to act on the information you’re sharing. These people are much more valuable to you than those who don’t.”
It’s nearly impossible to build an audience for something without first having a clear understanding of who you want to reach.
Duncan Geere breaks down how to identify your audience in four steps including to figure out who can use what you create, what you want them to do, and who’s most likely to do that.
Btw, I found this link in the Storythings newsletter.
3. How To Build A Career That Combines Your Interests
“Don’t discard that keeping each one of these things that you have the gift to love in the mix creates a conversation among them that becomes your reliable source of inspiration.”
One of the reasons people struggle to develop a career they love is because they think to do so they must focus on one of their interests and abandon the rest.
But in this 13-minute video, Steven Tomlinson suggests the opposite and explains how to build a career that combines your interests.
He also shares what happened when he committed to invest some time each week into each of his core passions — they eventually converged into a unique and rewarding career.
4. How To Create More Unique Instagram Stories
“Instagram stories is one of the best ways to build your brand. But how do you use Instagram stories to create visually attractive content without using clunky tools and having to leave the app?”
I can pretty much guarantee you’re going to discover at least one simple technique in this video you wind up using to make your Instagram stories look way better.
In a 14-minute video, Alex Beadon breaks down how to create more unique Instagram stories including how to create borders, experiment with the text tool, and use hidden features in the app.
5. How Creations Go Viral
“Nothing naturally goes viral. Nothing is the measles. Distribution and marketing helps determine why what becomes popular does become popular.”
Don’t worry, this has nothing to do with coronavirus.
In a 13-minute video Derek Thompson, author of the excellent book Hit Makers, breaks down how creations go viral and debunks the two most common myths about what makes things popular: It has nothing to do with them being “new” and requires a lot more than just making something good.
Btw, I found this link in Justin Jackson’s newsletter.
Three Quick Things Before You Go…
Want help making progress with your creation? Check out my Creator Accelerator.
Last week’s most popular link was six ways to earn attention for your creations.
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