“Nothing naturally goes viral. Nothing is the measles. Distribution and marketing helps determine why what becomes popular does become popular.”
Don’t worry, this has nothing to do with coronavirus.
In a 13-minute video Derek Thompson, author of the excellent book Hit Makers, breaks down how creations go viral and debunks the two most common myths about what makes things popular: It has nothing to do with them being “new” and requires a lot more than just making something good.
Btw, I found this link in Justin Jackson’s newsletter.