I’ve got an invitation for you.
If you write a newsletter or hope to some day soon, I invite you to check out my new 5 Day Newsletter Tune Up.
Starting Monday, April 20th, I’m going to send an email a day for five days with tips to help you “tune up” and grow your newsletter.
All you have to do is sign up here before Monday.
Now, on to this week’s ideas…
1. Six Key Decisions To Make When You Want To Monetize Your Audience
“The audience you target, products you offer, and ways you position them must be in alignment with each other.”
I share a lot of advice about how to grow your audience, but that’s only the first part of the equation for many creators.
In this post I break down six key decisions to make when you want to monetize your audience including to decide whether to sell to the many or the few, to teach people how to do something or do it for them, and to target existing or new spend from your customers.
2. You’re Doing Enough
“There may never be another time in history where we have an excuse to sit at home and choose between doing absolutely nothing and doing something.”
Despite the madness in the world right now, it’s amazing how many people are feeling pressure to be extremely productive on top of dealing with everything.
If that sounds like you, you need to read Cole Schafer’s powerful reminder that you’re doing enough.
As he explains, “Simply surviving and helping those around you survive this time is truly enough… because I promise humanity will need you in our next battle.”
3. How To Crush It On Twitter
“You need to know what you’re going to be posting about, you need to know why you’re going to be posting, you need to know what your goals are. And if you don’t know this stuff, you’re not going to know if you’re actually successful.”
By now you’ve probably realized I’m a huge fan of Twitter (connect with me here), so you can imagine how excited I was to see this webinar featuring presentations from two of my favorite people to follow on the platform.
In a 99-minute video, David Perell and Matthew Kobach break down how to crush it on Twitter, with each sharing their own presentations and answering questions from viewers.
It will change the way you think about the platform and help you get a lot more out of it.
4. Write For Yourself And Wisdom Will Follow
“With each post I write, I’m creating a lasting reminder to myself of what I’m capable of thinking.”
You should write.
You don’t have to publish what you write (here are my thoughts on the difference), but find a way to incorporate writing into your life because it can unlock incredible value.
Lawrence Yeo suggests when you write for yourself wisdom will follow and explains how doing so can lead to a trophy of the mind.
Btw, I found this link in Khe Hy’s newsletter.
Related: How to write something useful to others.
5. A Simple Social Media Copywriting Formula
“A social caption that reads backward, with the call-to-action front and center, doesn’t engage the reader.”
You don’t have to be an incredible writer to write a great social media caption — you just need to structure your writing the right way.
Emily Vasquez offers a simple social media copywriting formula you can follow to do so.
Simply address the audience’s pain point, agitate that pain point, and offer a solution.
Btw, I found this link in Ann Handley’s newsletter.
Three Quick Things Before You Go…
Want help making progress with your creation? Check out my Creator Accelerator.
Last week’s most popular link was how to use email hacks to increase your productivity.
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