“A social caption that reads backward, with the call-to-action front and center, doesn’t engage the reader.”
You don’t have to be an incredible writer to write a great social media caption — you just need to structure your writing the right way.
Emily Vasquez offers a simple social media copywriting formula you can follow to do so.
Simply address the audience’s pain point, agitate that pain point, and offer a solution.
Btw, I found this link in Ann Handley’s newsletter.