I’m blown away by how smart you are.
I asked my Twitter followers which one of their tweets they’d want me to share in my newsletter and 88 people replied with so much incredible stuff I can’t pick just one.
You’ll learn everything from how to be a better editor, to the 20 most thoughtful essays of 2020, to how to spot emerging trends.
Now, on to this week’s ideas…
1. A 4-Step Framework To Figure Out What To Post On Social Media
“Figuring out what to post on social is actually the last step of the process, not the first one.”
I was recently asked by a subscriber for advice about how to create valuable social media content for her audience. She found my suggestions helpful, so I thought I’d share them with you as well.
In this post I break down my four-step framework to figure out what to post on social media and explain how you can apply it to any niche, audience, or goals you have.
Related: This is how I decide what to post on Twitter.
2. How To Improve Your Podcast Listing
“How you can improve your show art, your podcast titles, and your descriptions, and attract more listeners to your show.”
This is an incredibly generous and valuable batch of suggestions for anyone with a podcast.
Justin Jackson offered to give anyone who reached out to him tips on how to improve your podcast listing and shared his feedback in a series of brief videos.
His advice includes suggestions about things like what to do with your brand image (don’t include a microphone unless your show is about microphones) and how to write your show description.
Related: How to make a great podcast trailer.
3. How A Product Went From $0 To $20k In Three Months
“Do you see the pattern? Launch -> learn -> share learnings -> launch.”
Janel Loi went from a fragment of an idea to earning $20,000 in sales of her Newsletter Operating System product in just three months.
Now, Poh Jie shares a look at how she did it including how she drove initial interest, sales, and built the product in public.
Btw, I found this link in the Rational Creatives newsletter.
Related: Six questions to help you monetize your audience.
4. How A Site Used SEO To Generate A 76% Increase In Search Traffic
“It is absolutely possible to optimize your content in a way that benefits both the reader and search engines.”
Don’t worry — this isn’t too technical and doesn’t suggest you do anything shady.
Alexis Grant explains how The Write Life used SEO to generate a 76% increase in traffic by updating and improving old content, deleting old content that wasn’t worth updating, cleaning up internal links, and more.
Related: How to jumpstart your blog when traffic flatlines.
5. Six Lessons I’ve Learned From Helping Thousands Of Creators
“Your content should help your audience transform into who they want to become.”
I was recently interviewed by Stew Fortier as part of his Compound Writing group and you can watch the whole interview or read a summary of it at the link below.
In our conversation I share six lessons I’ve learned from helping thousands of creators including tips about how to create value, identify your ideal audience, and use constraints to make the creative process easier.
Related: The seven videos I most often tell creators to watch.
This Is How To Write A “Last Chance” Sales Email
This Is How To Write A “Last Chance” Sales Email is a seven-page PDF I put together to show you exactly how I wrote an email that generated thousands of dollars in course sales.
You’ll see the exact email I sent and learn how to approach the subject line, format, social proof, and call to action within any email you send to drive sales.
Or, join This Is How I Do It to get access to my full library of 31 resources to help you grow your audience and business plus a new one each week.
Join today and you get $1,245 worth of resources for just $120!
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Have something you’d like to tell 10,000+ FTI readers about? Reserve an ad here.
My Final Words Of The Week
Four lucky people are going to get a free ad in my newsletter next month.
It’s been six months since I launched Classified Ads in this newsletter and they’ve been a huge success.
Advertisers have gotten subscribers and clients, sold products and services, made connections, and had all sorts of good stuff come as a result of promoting their creations in my newsletter.
I appreciate their support and the attention you’ve given them as a reader of this newsletter.
Thank you.
As an extra thanks to my advertisers, I’ve decided anyone who buys an ad this month (or already bought one this month) will be entered into a drawing to win a free “bonus” ad in February.
To be eligible, your ad doesn’t have to run in January (there aren’t many left), you just have to purchase one in January.
For each ad you purchase, you’ll get an entry in the drawing so if you buy ads in multiple issues you’ll increase your odds to win a free one.
If you’ve been thinking about buying an ad but haven’t gotten around to it yet, now would be a great time to do it!
Learn more about the ads and purchase one here.
Have a great week!
Josh
PS — If you enjoy this newsletter I’d love for you to tell others about it.
They can subscribe here.
Thanks!