Want to make something great?
Start by making something often.
A study of 633,000 creators found the top performing 5% of them had created 400% more things than the average creator.
Now, on to this week’s ideas…
1. 50+ Experts To Follow On Twitter
“Here’s a thread of 50+ experts to follow on Twitter, sorted by topic.”
Your Twitter feed is about to get SO much better.
I’ve compiled a list of 50+ experts to follow on Twitter including experts on writing, newsletters, productivity, creativity, marketing, social media, entrepreneurship, and courses.
2. How To Use Worldbuilding To Grow And Engage An Audience
“When you build worlds, you’ll attract people who want to be insiders — part of your tribe — and you’ll naturally repel everyone else.”
Worldbuilding isn’t just limited to the creators of Game of Thrones and Star Wars.
Andre Chaperon and Shawn Twing explain how to use worldbuilding to grow your audience including a five-step framework you can follow to establish a “world” of your work that your ideal audience will want to inhabit.
Related: 40 one-sentence marketing tips.
3. 100 Examples Of Successful Self-Promotional Posts On Reddit
Reddit is not the friendliest platform when it comes to self-promotion, but you can still find success there if you approach the community the right way.
This resource will help you do that.
Tom Jacquesson has put together a database featuring 100 examples of successful self-promotional posts on Reddit including posts from a variety of different subreddits and stats on how each performed.
Related: The secrets of successful creators.
4. How To Launch A New Product Or Service
“If you think this is a numbers game, you will never launch.”
There are a lot of gems in this one whether you’re already established or just starting out.
In a 70-minute episode of The Business of Authority podcast, Jonathan Stark and Rochelle Moulton break down how to launch a new product or service.
In particular I recommend checking out their conversation about product ladders and the three-coupon approach at the 15-minute mark (which I also shared this week in my Daily Graph newsletter).
Related: The product launch formula mini-class.
5. The Racecar Growth Framework
“All four of these components help your business grow faster, but understanding your Growth Engine is the most important part because it’s the only component with the potential to be self-sustaining.”
This is as in-depth and thoughtful an explanation of what it takes to grow a business as you’ll find.
Dan Hockenmaier and Lenny Rachitsky explain their Racecar Growth Framework including how to grow your product, avoid common pitfalls, and put their system into practice.
Btw, I found this link in the Idea Economy newsletter.
This Is How I Survey My Audience
I put together a 8-page PDF that reveals how I survey my audience and use it to improve my marketing and branding.
It includes a breakdown of how I ran the survey, what questions I asked, how I asked them to get the most valuable information, what I learned from my audience’s answers, and how I used that feedback to grow my audience and strengthen my positioning.
Join This Is How I Do It for access to my full library of 49 resources to help you grow your audience or business, plus a new one each week for the next year.
Join today to get $1,515 worth of resources for just $120!
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My Final Words Of The Week
A couple days ago I asked people who follow me on Twitter if they had created anything they’d like to me share in my newsletter.
You’ll discover everything from a mental health community for creatives, to advice on how to sell without being sleazy, to a tool to help you manage your podcast.
Have a great week!
PS — If you enjoy my newsletter I’d love you to tell others about it.