“The whole idea is turn your marketing into an event.”
I’ve heard about Jeff Walker’s Product Launch Formula for years, but never knew exactly what it was until I came across this mini-Masterclass on it.
In a 22-minute video, Jeff explains the Product Launch Formula including how you can use stories, sequences, and triggers to build excitement, get attention, and sell anything you create.
Btw, I found this link in the Scalable newsletter.
Related: 40 one-sentence product sales tips.