Pick one thing you feel like you “need” to do every week and choose not to do it next week.
See what happens.
You might be surprised.
Now, on to this week’s ideas…
The Starting Five
1. Send This Email To Your “Invisible” Readers
It turned a lurker into a buyer for me.
2. The “If vs Because” Approach To Running Your Business
You might be surprised to learn which choice you’ve made.
3. How To Use Substack To Grow Your Newsletter Without Hosting Your Newsletter On Substack
This is an interesting way to get the benefits of Substack’s reach without the downsides of using it as your newsletter platform.
4. The 7 Elements of Content That Goes Viral
It’s focused on LinkedIn, but the principles apply to every platform.
5. The Art Of Writing A Newsletter
How to write something you’d want to read.
Sources and Sponsors
• Want to introduce your product to my 30,000+ readers? Book your ad here.
• Finish 2025 strong. Start 2026 stronger. Cut the fluff, ditch the overwhelm, and set goals that stick at the FREE Future-Proof Her Business Summit.
• Did you know you can use Kit to host your newsletter for free?
Playlist of the Week
Title: Little Steven’s Underground Garage
Description: Check out this playlist featuring tracks from several episodes of Little Steven’s Underground Garage.
Perfect For: When you want to hear the classic and current rock tunes that inspire the legendary E Street Band guitarist.
Featured Artists: The Yardbirds, Ramones, Blondie
Must-Listen Song: “Let Her Dance” by The Bobby Fuller Four
Related Playlist: Joe Cocker + Nathaniel Rateliff + Van Morrison + Anderson East
My Final Words Of The Week
My take on the biggest misconception creators have about building an audience seemed to resonate with people so you may want to check it out if you haven’t.
Have an interesting week!