Nine Ways to Build Virality into Your Product

“It’s hard to think about virality in abstract: Most people are only consciously aware of one or two products to which they’ve invited their friends.”

When people spread the word about a product to others, it’s usually because word-of-mouth triggers were baked into the product’s design.

Gabor Cselle shares nine ways to build virality into your product including to use two-sided rewards, social artifacts, and appeals to vanity.