“Inspiration is for amateurs. The rest of us just show up and get to work. Every great idea came out of work.”
“There’s too much downside in sharing any opinion that could easily be misinterpreted online. Even facts are dangerous to share if they don’t align with what people want to believe. There’s a lot of concern about ‘fake news’ lately. That is a real problem, but there’s also the opposite problem: true things that aren’t being said.”
“Knock, knock. Get the door. It’s religion!”
“Eventually, the nerds and geeks will have their day.” — Judd Apatow
Do you ask your audience to multitask? Probably.
Does it hamper your ability to activate them? Definitely.
If you’re building an audience for something these days the chances are you’re making a lot of requests (or “offers,” to use a gentler term) to your existing and potential fans.
“Give your identity a very small footprint. The fewer things you define yourself by, the fewer constraints you have on further growth.”
“The best networkers are givers. What the system does is force you to be a giver, and to do so in an extremely consistent way.”
“The Facebook algorithm immediately thinks that because my mom liked it, it must be a family related piece of content — even if it’s obviously about theoretical math, a subject in which my mom has no interest or knowledge.”
“We’re not a distracted generation, but we are distracted when we’re using a web browser.”