“People who write online reviews are more likely to buy things in unusual sizes, make returns, be married, have more children, be younger and less wealthy, and have graduate degrees than the average consumer, according to Dr. Simester’s 2014 study. Online reviewers are also 50 percent more likely to shop sales, and they buy four times more products.”
“He insisted that every word, whether spoken by a person or a puppet, be scrutinized closely, because he knew that children — the preschool-age boys and girls who made up the core of his audience — tend to hear things literally.”
“It’s an attempt to de-position your competition by saying, ‘We’re this, and they’re this,’ and then figuring out what attribute you want to talk about that not only reflects you in a positive light, but just as importantly de-positions or sheds your competition in a negative light.”
“I finally let go of my own guilt when I did a deep dive into the reading habits of luminary entrepreneurs and informally surveyed my most successful friends. Most of them only read 20 to 40 percent of the books they purchase. Many of them were reading over 10 books at once.”
“A digest of the best behavior change posts around the web that will challenge you to work better, think clearly and make better decisions in life and business.”
“You don’t have to burn books to destroy a culture. Just get people to stop reading them.” — Ray Bradbury
I’m no magician, but I can make myself disappear.
“When you’re reading something on your phone, computer, or scrolling through a feed, consider: Would you actually spend money to read this right now?”
“The paradox of wealth is that people tend to want it to signal to others that they should be liked and admired. But in reality those other people bypass admiring you, not because they don’t think wealth is admirable, but because they use your wealth solely as a benchmark for their own desire to be like and admired.”
“Cheap storytelling is a cheap pattern writing machine. If there’s something that violates the pattern, if you incorporate it into the story, often it makes the story even richer. It’s at first blush uncomfortable, because you had this neat story. Sometimes the better stories are messier.”