“A feature is what your product does; a benefit is what the customer can do with your product.”
People Don’t Buy Products, They Buy Better Versions Of Themselves
This Is Why You’re Bored
“Boringness seems to be relative: things are painfully dull to the degree that they’re less engaging than other things you might be doing. Boredom feels more intolerable, these days, because there’s so much stimulation to be had.”
What Google Searches Reveal About Sexual Insecurities
“Women are probably a little too concerned that their husband may be gay. I think there are 10 times more searches for ‘Is my husband gay?’ than ‘Is my husband depressed?’ But, there are a lot more depressed men married to women than gay men married to women.”
How To Make Better Decisions By Asking “What” Instead Of “Why”
“Why questions draw us to our limitations; what questions help us see our potential. Why questions stir up negative emotions; what questions keep us curious. Why questions trap us in our past; what questions help us create a better future.”
4 Ways To Fix Your Broken Perception Of Time
“We don’t naturally perceive time as a specific quantity. We instead perceive changes that happen as a result of time passing. We observe the duration and succession of events, and translate that into measurement units — seconds, minutes, days.”
How To Not Hate Your Job
“People hate their jobs because they don’t know they’re the ones supposed to bring meaning, passion and fun to them.”
How To Get More Done By Planning Less
“In contrast to these big things, I noticed that my to-do lists rewarded small tasks. Checking that ‘done’ box feels good, and if you spend your days on bite-size activities you get to check that box a lot. Yet at the same time, the list was never complete.”
5 Ways To Take Notes Like Leonardo da Vinci
“Blending both the arts and sciences was extremely crucial to da Vinci’s work. For him, everything was literally connected to something else. And contrary to popular belief, he was not a solitary figure, churning out ideas. He relied on the outside world and others to help empower and enrich his ideas.”
The Best Way To Help Those In Need
“People who receive help prefer it to be agentic — they want to choose. When aid is paternalistic, recipients are more likely to resent the help, less likely to accept it, and less likely to reciprocate. Yet people who give help prefer it to be paternalistic.”
10 Ideas Worth Sharing This Week
“Inaction saps the vigor of the mind.” — Leonardo da Vinci