“When you pay attention to boredom it gets unbelievably interesting.” — Jon Kabat-Zinn
10 Ideas For The Interested This Week
How To Get People To Buy, Share, Or Consume Your Creations
You need action.
No matter what you want to accomplish, your success depends on your ability to convince others to take action.
And while every situation is unique, there are some universal tactics you can employ to increase the chances your audience will purchase, click, share, join, watch, or do.
How Gary Vaynerchuk Discovers New Trends
“My mentor is you. It is far better for you to look up to the 31 people that leave comments on your shit than to watch me more.”
How to Get Focused for 2018
“One of the biggest mistakes I see students make when setting goals to get focused is that they start to think about how to accomplish the goals before just laying out what they want.”
What Marketers Don’t Understand About Critical Mass
“Most marketers are fooling themselves. They imagine that the audience size necessary for critical mass is right around the corner, but it’s actually closer to infinity. That, like a boat with a leak, you always have to keep bailing to keep it afloat. If you don’t design for a low critical mass, you’re unlikely to get one.”
52 Interesting Things Learned in 2017
“Facebook employs a dozen people to delete abuse and spam from Mark Zuckerberg’s Facebook page.”
Social Media Is the New Smoking
“Silicon Valley faces a crucial imperative to tell the public about their morally questionable practices they have — unfortunately — learned from the tobacco industry, which is, setting an addiction that is extremely good for business.”
Why a Breakdown Isn’t Necessarily a Bad Thing
“A breakdown is not merely a random piece of madness or malfunction, it is a very real — albeit very inarticulate — bid for health. It is an attempt by one part of our minds to force the other into a process of growth, self-understanding and self-development which it has hitherto refused to undertake.”
What It’s like to Raise a Teenage Daughter
“Hannah is the most competent person in our house, and she’s a puddle. She wants to know the correct answer, what other people would like her to say, but she’s furious if she thinks the right answer is untrue. I want to say: I’ll give you all I’ve got, but I wasn’t that great at being a teenager, and I’m a pretty flawed adult, too.”
How to Build the Marketing Team of the Future
“Remember: the only way to get a [good] reputation is to consistently provide value for people over a sustained period of time.”