“Sometimes in life you have to do what you don’t like to do so you can live like you want to live.”
“Brands cannot deliver what they advertise. Shoes or coffee can never live up to their brands’ promises — they are just shoes and coffee. You could even say that the better the stories, the more dishonest the companies are being.”
“Everything he does in his life is constructed to have him play basketball and stay on the court and be as healthy as possible and to absorb punishment when he goes into the basket and he gets crushed by people.”
“The hack condescends to the audience. He thinks he’s superior to them. The truth is, he’s scared to death of them or, more accurately, scared of being authentic in front of them.”
“Far better to have a smaller, active set of people who like your stuff, than a ton of irrelevant, disengaged folk. That’s what I call ‘Quiet Data.’”
“PR today is all about reaching an audience — not about getting a logo to put in the footer of your website.”
“Either write something worth reading or do something worth writing.” — Benjamin Franklin
Our lives are a compilation of stories we tell ourselves.
Stories of what we’ve done, how we’ve done it, and what we want to do. Stories about who we are and who we are not.
These stories create our reality, but they’re not always real. They’re our interpretations of the truth, filtered through our perceptions, expectations, hopes and fears.
Sometimes these stories don’t work for us.
They don’t lead to what we envisioned and they may even hold us back. We wind up stuck, unhappy, disappointed, or worse.
“But the stories of our life are malleable. We can rewrite them as often as we want.”
By doing so, we create a new reality for ourselves.
If you feel like your life story could use a rewrite, here are a few ways to start…
Change your villain.
Maybe it’s a person, maybe it’s a condition, maybe it’s something within you that holds you back.
Whatever is the enemy in your life story — the thing you think prevents you from getting what you want — you have the power to change it.
You may not be able to make it disappear (though sometimes you can), but you can shift how you see the role it plays in your life.
“Just think: What if the thing you think is the villain in your story isn’t actually what’s held you back? Maybe you’ve battled the wrong villain all along.”
Change your origin story.
Every hero has an origin story, but it’s possible you’ve chosen the wrong story to define how you came to be the person you are.
Think back on the choices you made, the path that led you to where you are today, and recognize there may have been other circumstances that were just as influential to your development in better ways.
Perhaps your story isn’t one of somebody who suffered misfortune in your youth, but rather one of somebody who overcame incredible challenges.
“This may sound like semantics, but semantics matter in storytelling.”
Change your location.
If you move across the world, it’s safe to say your life story will be rewritten. But you don’t have to make that drastic a location shift to alter your story.
Think about the locations where you spend the majority of your time and consider how things might change if you altered those locations.
A different neighborhood, a new workplace, an alternate hang-out spot with your friends.
“What if you took the five places you spend most of your time and replaced three of them with new places where you did new things with new people?”
Sitcoms typically have all their scenes take place in the same couple locations because those are the situations in which the show is based. If they change those situations, they change the show.
The same is true for your life.
Give yourself new powers.
Your life story up to this point has been based in large part on the abilities you have developed — your powers. But, you can always learn new skills and these newfound powers can drastically change the course of your life.
They can be career related, a hobby, or passion, but stretching yourself and learning new things will also change the course of your life.
Change your supporting cast.
Who is the supporting cast in your life? What friends, family, and co-workers occupy the most space in your story?
Think about the influence they have on your life and how you feel about it. Is it positive? Negative? Distracting? Inspiring?
“Switching up the supporting cast in your life — or the ways you interact with them — can drastically change your story.”
End the chapter you’re in.
Most stories are told in chapters and every chapter has an end.
If your story isn’t heading the direction you want, look at what’s happening in your life and consider which chapters you can end.
“Ending a chapter creates space to begin a new one which takes your story in a fresh direction.”
Change your genre.
If you had to pick a genre for your life story, what would it be? Action? Comedy? Tragedy?
It’s a tough question to answer, but it reveals your perspective on the life story you’ve told yourself.
What would happen if you started to see your life through the prism of a different genre? If you made a conscious decision to change your tragic outlook to a comic one? Or if you chose to focus on romance over drama?
Make your end your midpoint.
As we get older, we settle into our lives, careers, and relationships and begin to feel our story has been written.
If you don’t like how it’s come together, that can be a problem.
But there’s a simple thing you can do to reframe your perspective and rewrite your story.
“Remember that wherever you are in your life right now is just the midpoint of the story — not the ending.”
In screenwriting, the story’s midpoint is where everything the hero thinks is happening in the story gets turned upside down and the hero realizes their story has actually just begun.
That’s not a bad way to think about the story of your life — no matter where you happen to be in it.
“The most important thing you get with an unraise, is opportunity. If every moment of your day is spoken for, you’re left with scant time to imagine, daydream, and tinker.”
“The corporatized nature of the stories we consume has led fans — already having a hard time understanding the idea of an artist’s vision — to assume almost total ownership of the stuff they love. And I use that word ownership in a very specific sense — these people see themselves as consumers as much as they see themselves as fans.”