How The Shift From Search To Social Changed More Than Just The Internet

“You no longer enter the Internet the way you would a public library, where you browse and pick out what you want to read in peace, it’s more like the Las Vegas strip, where you’re bombarded with demands for your attention and need not exert any effort to be entertained.”

In 2006, eight of the 10 most popular websites on the Internet were search-driven sites like Google and eBay. This year, six of the top 10 are social media platforms.

Nat Eliason explains how the destructive switch from search to social has had far-reaching implications on everything from our attention span, to the rise of junk food media, to the way TV news and other content is presented.