“It’s much easier to turn a customer into a repeat customer than a non-customer into a customer. And repeat customers are better at turning non-customers into customers than you are.”
Gumroad founder Sahil Lavingia has helped creators sell millions of products so he knows a thing or two about what it takes to do so.
E.D. Ortiz compiled Sahil’s wisdom on the subject into these seven lessons for creators who want to sell products including that people want specific solutions for specific problems, what people say doesn’t equal what they do, and social proof is a key to sales.