“An email newsletter is not a distribution strategy, it’s a relationship-builder.”
If you want to have a successful newsletter, it’s worth learning from people who publish great ones — people like Ann Handley.
Ann shares seven lessons from three years of writing a newsletter including that word-of-mouth is the most important driver of growth, you need to publish at least twice a month, and looking up from your phone is the best way to find things to write about.
Related: How to write a newsletter.