Seven Lessons From Three Years Of Writing A Newsletter

“An email newsletter is not a distribution strategy, it’s a relationship-builder.”

If you want to have a successful newsletter, it’s worth learning from people who publish great ones — people like Ann Handley.

Ann shares seven lessons from three years of writing a newsletter including that word-of-mouth is the most important driver of growth, you need to publish at least twice a month, and looking up from your phone is the best way to find things to write about.

Related: The newsletter tips collection.