“You have to find a content tilt. You have to find an area of differentiation that you can break through all that content clutter out there and actually be different.”
This one will help you whether you create content as an individual creator or for a massive organization.
In a 25-minute video, Joe Pulizzi breaks down six steps to creating a content brand including how to find your sweet spot, build your base, harvest your audience, and monetize your work.