“If we spend more time talking about social media internally than we do talking to our customers on social media, something’s wrong.”
Don’t worry — this isn’t a super technical piece explaining the data science behind social media algorithms. It’s quite the opposite.
Jeff Elder uses the analogy of what it’s like to date different people to explain how social media algorithms determine what you see on Facebook, Twitter, and LinkedIn.
He points out that Facebook doesn’t rank what it shows you (it ranks who shows it to you), and that on LinkedIn your connections are different from who you follow.