The Evolution Of The Business Of Fame

“Each era’s prevailing technology shaped that era’s view of fame. And future technologies will shape future views of fame, which will create ripple effects through culture.”

This is a fascinating look at how celebrity — and the associated business around it — has evolved over the past 100 years and where it may be headed next.

Rex Woodbury chronicles the evolution of the business of fame from movie star Greta Garbo, to TV star Oprah Winfrey, to social media star Kim Kardashian, to TikTok star Charli D’Amelo, to how new technology may launch our next big stars.

A key observation: “In the past, celebrities rented out their time. Today’s celebrities are entrepreneurs, owners, and producers. This means that they better capture the value they create.”

Btw, I found this link in the Check Your Pulse newsletter.

Related: If you’re struggling with social media, just do the opposite of what most celebrities do.