The Most Important Question in Any Project

“Ask ‘What if…’ as often as possible. Ask it of yourself, your collaborators, customers, and audience. Use it to shape what you create, how you create it, and how you present it.”

It’s amazing what a difference a single question can make.

In this post I explain why “What if…” is the most important question to ask in any project.

I explain how you can use it to think bigger, remove your assumptions, and make it easier to say no to things.