The Myth of the Niche Market

“If you want to increase your chance of catching some fish, you need to go where there are many.”

Conventional wisdom suggests a key to launching a successful business is to aim for a narrow niche and that the internet has made it so that almost no niche is too small.

But what if that’s wrong?

Justin Jackson explores the myth of the niche market and explains why businesses need a larger potential audience than they realize to ultimately succeed.

RELATED: How to reverse engineer your niche.