The Only Content System You Need

“Everybody wants viral, but what actually works is consistent content.”

Please stop trying to go viral. That’s not how social media, content marketing, or audience growth actually works.

Gary Vaynerchuk echoes my core belief about virality in this two-minute video that breaks down the only content system you need and suggests the key to success is to play the long game and stop looking for a quick fix.

RELATED: The two secrets to creating content people love.