The Six Principles Of Persuasion

“People want more of those things that they can have less of.”

This video will save you some time and make a huge difference in your ability to get people to take the actions you want them to take.

It’s an 11-minute video about the six principles of persuasion that summarizes the core ideas in Robert Cialdini’s book Influence: Science and Practice.

You’ll learn how things like reciprocity, authority, and consensus influence the decisions people make and actions they take.